following an opportunity where i was able to work on the concordia stinger’s mbb postseason campaign for their 2024-25 season, the team’s creative director reuben polanksy-shapiro contacted me ahead of their 2025-26 season to build out a fresh visual direction for the team.
as the season has progressed, and with reuben’s goal of “fresh and bold design” in mind, i built out a visual direction that relies on bold typography and colors, and clean imagery provided by the team photographers.
